Brand – Zevic
Zevic is India’s leading manufacturer of stevia based sweeteners. Along with sweetners in various forms, they also provide an exclusive range of stevia based chocolates, teas, coated nuts, spreads & baking essentials.
Brief
The team approached us to design their Brand Guidelines for Print as well as Digital Medium.
Design Direction
The basic elements of the identity system were defined around the USP of the brand – Stevia and the exotic ingredients that the brand uses in its confectionaries. The approach was to give a niche touch to the design elements and make it easily adaptable to all upcoming lines of products. Along with designing the guiding system, we also designed a few social media and digital ad templates to be used by the marketing teams on various e-commerce platforms.
We also did a fresh take on their packaging designs. You can have a look at it here.
Year
2019-2020