Brand – Mommyship by WOOP
Mommyship is a community created by WOOP for first-time Moms. It’s a community that bonds mothers and makes their experience less challenging and more memorable.
Brief
We were commissioned by WOOP to design the Logo for their new community, along with a bunch of social media templates that would act as conversation starters and campaign creatives for the gamified platform on their website.
Design Direction
Keeping the emotional aspect and the attachment to a community at centre, we decided to take a very fluid approach to its designing. Along with the logo for the community, we also designed logos for all important milestones, mascots, awards and created templates for campaigns & events within the community framework.
Mommyship quickly went on to become the most popular community on Facebook with 2,00,000/- strong members.
Year
2018-2021