Brand – Zevic
Zevic is India’s leading manufacturer of stevia based sweeteners. Along with sweetners in various forms, they also provide an exclusive range of stevia based chocolates, teas, coated nuts, spreads & baking essentials.
Brief
To cater to a health conscious consumer segment, the team wanted a fresh, vibrant and noticeable design to be able to compete with its existing competitors.
Design Direction
The packaging was designed to highlight the prominent ingredient in the product, keeping the background colors and elements to a minimum. Hand drawn illustrations were used to represent the organic nature of the products.
We also designed their Brand Guidelines for Print & Digital medium. You can have a look at it here.
Year
2019-2021