Brand – Myra Veda
A Women Empowered movement, Myra Veda is the Worldʼs very FIRST Sustainable “Clean-Beauty” brand that COMBINES Exotic Ingredients Traditionally used in beauty rituals of Different Cultures Around the World – WITH – the power of time-tested Ayurvedic Botanicals, from different regions of India.
Brief
The founder – Eesha Bhatia, approached us to design the digital brand assets for her brand – Myra Veda. She wanted to retain the strong pattern of black & gold lines that she had designed at the conception of the brand and create strong visual assets around it for internal and external team members to use and create a consistent online presence.
Scope of Work
We defined a detailed brand guideline system to be adapted for online media inclusive of icon design, typography, hair and skin tones, illustration styles and social media templates. We also worked on the brand store content for Amazon, Nykaa and other online portals. These assets were then used by internal team of graphic designers to create regular digital posts in accordance with the brand character.
We also designed the packaging for its extensive line of hair and skin care products. You can have a look at it here.
Year
2019-2021