Brand – WOOP
WOOP (WOmen of OPinion) is a digital platform that makes Marketing to women a force for Good. It delivers a triple win – for Consumers, Brands and Society, from 1 seamless platform by turning engagement time of women into valuable output for brands, rewards for women and funds for education of underprivileged children.
Brief
While Covid -19 Hit all the world and businesses changed their strategies to be relevant in times of pandemic, WOOP decided to explore Linkedin Marketing as a tool to help reach out to brands on how to market to moms.
Design Direction
We worked with –How to Digital– to create various illustrative styles and explore fun, interactive and data driven posts to drive engagement to the brand’s Linkedin platform.
Year
2020-2021