Brief

We were approached by Kosha’s founder Yuktie Jhangiani Verma, to help design collaterals to be placed inside & outside of their Mumbai Store. The brief was to create an immersive in-store shopping experience and help generate content for its social media pages via interactive props within the store.

Design Direction

We took Kosha’s fun Brand Guidelines and played around it with it to create-

The explanation of their Winter Layering Guide – which was played on loop on one of the TV Screens inside the store along with it being used on all social media channels

A fold out Travel Wish list – to help customers plan their trips in advance.

Communication Cards – to empower Kosha’s employees with speech disability

Talking Cards – Describing the functionality of each clothing to help consumer understand its functionality at length

Polaroid Picture frames & #Shareyourkoshastory video – to help consumers capture their moments the Insta Way!

Bottle Scrolls, in store banners & marketing collaterals to enhance in store consumer experience

Year

2019