Brand – Kosha
Kosha is an eco-conscious winter-wear brand based in India. They offer technical winter-wear to the travellers who are conscious of the environment.

  • Brief

    We were approached by Kosha’s founder Yuktie Jhangiani Verma, to help design collaterals to be placed inside & outside of their Mumbai Store. The brief was to create an immersive in-store shopping experience and help generate content for its social media pages via interactive props within the store.

  • Design Direction

    We took Kosha’s fun Brand Guidelines and played around it with it to create-

    The explanation of their Winter Layering Guide – which was played on loop on one of the TV Screens inside the store along with it being used on all social media channels

    A fold out Travel Wish list – to help customers plan their trips in advance.

    Communication Cards – to empower Kosha’s employees with speech disability

    Talking Cards – Describing the functionality of each clothing to help consumer understand its functionality at length

    Polaroid Picture frames & #Shareyourkoshastory video – to help consumers capture their moments the Insta Way!

    Bottle Scrolls, in store banners & marketing collaterals to enhance in store consumer experience

  • Year