Brand – Kosha
Kosha is an eco-conscious winter-wear brand based in India. They offer technical winter-wear to the travellers who are conscious of the environment.
Brief
We were approached by Kosha’s founder Yuktie Jhangiani Verma, to help design collaterals to be placed inside & outside of their Mumbai Store. The brief was to create an immersive in-store shopping experience and help generate content for its social media pages via interactive props within the store.
Design Direction
We took Kosha’s fun Brand Guidelines and played around it with it to create-
The explanation of their Winter Layering Guide – which was played on loop on one of the TV Screens inside the store along with it being used on all social media channels
A fold out Travel Wish list – to help customers plan their trips in advance.
Communication Cards – to empower Kosha’s employees with speech disability
Talking Cards – Describing the functionality of each clothing to help consumer understand its functionality at length
Polaroid Picture frames & #Shareyourkoshastory video – to help consumers capture their moments the Insta Way!
Bottle Scrolls, in store banners & marketing collaterals to enhance in store consumer experience
Testimonials
"Compliments for the travel theme store designed by Komal continue to come 2 years after the design is complete. Komal has incredible unique design sensibilities. She went out of her way, sometimes overseeing work into wee hours of the morning to deliver the project in time. Worked at an intersection of Aesthetics x function x sustainable practices. Created out store such as each corner is ‘Instagrammable’ leading to increase in customer engagement through an interactive game built within the store.
Her determination and love for design are apparent through her proactiveness on every level. She constantly suggests new formats, leverages learnings to do better, actively conducts her own research and consistently comes back with great recommendations.
The work undertaken by her for WOOP’s LinkedIn page has lent a strong hand in procuring the attention of large clients such as Lego and Borges."
