Brand – The Cacao Bar
The Cacao Bar is a handcrafted couverture chocolate brand. Their product range which includes – chocolate barks, bars, spreads, coated nuts, truffles and pralines, are made in front of the consumer’s eye, with exotic ingredients procured from all around the world. It is available only in select Nature’s Basket stores in Mumbai.

  • Brief

    Catering to a premium customer segment, the founder wanted the brand to have an elite visual language that would encompass what the brand stands for.

  • Design Direction

    We decided to go ahead with a classic monogram wordmark made out of the initials of the brand - ‘T’ ‘C’ and ‘B’ entwined with each other. We chose an unusual color palette - a mix of grey and blue that would lend a contemporary personality to the brand. A hint of gold was added in all designs to add the touch of premiumness to design.

  • Year

    2019