Brand – House of Nutrition
House of Nutrition is an Amazon only brand by Zero Enthalpy Labs. The idea behind the brand is to source organic produce directly from the farms and deliver its products to a health conscious consumer base.
Brief
Fresh, Healthy, Organic.
The team of House of Nutrition, wanted its core values to be reflected in the brand logo itself. They also wanted their products to appeal to a mass audience that shops via e-commerce portals.
Design Direction
We decided to take different directions for the logo and the packaging of the product.
While the logo was given a hand drawn effect and typed out letters to lend it an organic feel, the packaging was designed with bold colors and illustrations to help the product stand out among countless new e-commerce brands.
A versatile font – Lato – was used as a single typeface all across the brand to make it more approachable.
Year
2020