Brand – 3km
3km – Brainchild of Sakal Media Group & Bulb & Key – is a Pune based app that provides a hyperlocal platform to neighbourhoods to connect, shop, promote their businesses along with offering local news and stories from their city.

  • Brief

    We were commissioned by their team to design the social media creatives for the launch of their app. The brief was to connect to the local audience and communicate the services offered in a fun engaging way.

  • Design Direction

    Looking at the services the platform was offering, we divided the content into 3 buckets - Transactions | Engagement | Local Content. We tried a mix of fun and community posts to connect to its audiences along with maintaining an instagram grid with the prominent blue shades to add to brand recall value.

  • Year